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Double-Page Spread Conventions

A double-page spread is an article that features their story on two consecutive pages. Since they are usually visually appealing, they receive more attention from general audiences. Below I will list some of the main conventions I have learned about.

Headline / Title

The title is usually in a large font because it gives a generalization of what is featured on the spread. Most of the time, headlines are not too long because they are sneak peeks to attract audiences to read through the article. 

Stand first

The stand first is an introduction/summary of the rest of the article. Like the headline, it serves to get people intrigued to read the full article. 

Pull quote

When double-page spreads include interviews, they oftentimes take quotes from the person and place them around the spread in a larger font. This is done to make people want to read the article to get context behind the quote.

Image

The image is often the biggest emphasis on the double-page spread. It can be shown across both pages, or just on one. The image can establish the color scheme for the rest of the spread.

Color scheme

The color scheme entails the different colors used throughout the spread. Most of the time, the colors contrast each other in some way or they are coordinated. I think this component is one of the most important because it can determine how visually appealing the double-page spread looks.

Language

The language is the tone of the article/story. Usually, it is informal and emotive language. It can always vary depending on what the article is discussing, and the seriousness of the topic.


While there are more double-page spread conventions than those above, I listed the main ones that I will have to consider before I create my own. I am still unsure on my color scheme, but I know that the article I feature will be written in an informal, relaxed tone to discuss a Hip-Hop artist. 


Sources: 

http://slides.com/sophiemeadows/codes-and-conventions-of-double-page-spread#/13

https://www.slideshare.net/ajbell22/features-of-a-double-page-spread




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